With increasing numbers of pre-owned craft flooding the market and stagnant yacht sales, an innovative boat and yacht brokerage model is gaining traction. Online boat auctions is the way forward to create excitement, viewings, offers, and most importantly, sales.
Introduction to Marine Auctions
Marine Auctions Pty Ltd was founded in Australia, January 2004, to provide an alternative way of selling any type of vessel with proven and successful results. Since its formation Marine Auctions has marketed and facilitated the sale of a wide range of vessels with assignments including large fishing vessels, motor cruisers, yachts, catamarans and commercial passenger vessels with sales ranging between $1,000 and $10 million.
10 Advantages of Online Boat Auctions
You display a clear signal to buyers of a genuine intention to sell
You attract more potential buyers to invest time and effect into your boat
You have a set Advertising campaign leading to a logical conclusion – the Online Auction
You have a dominant and controlling position to set the terms and the reserve price on your boat
You have time until the Auction day or the final bid is received to decide on a reserve price
You eliminate thebiggest turnoff for interested buyers – a disclosed price
It is possible to get a higher than expected price due to competition between bidders
You achieve a conclusive result – the winning bidder is required to pay the deposit and execute an Unconditional Contract of Sale
Assurance of a safe transaction – All monies received are held in escrow for your protection
You receive liquid cash benefits, sale proceeds credited to you within 5 working days from settlement
Selling your boat through online auction is easy, but there is still some work to do…
You will need to get a preliminary valuation, obtain professional photos, and set your reserve price before listing your boat for online auction.
We can help you prepare to list your boat for online auction seamlessly
We will conduct a complete inventory of the boat and arrange for professional photography. Any additional boat documentation you can provide to us will ensure a stronger response in buyer interest.
To get the ball rolling, please provide us with some details on your boat by filling in the form below.
Upon receiving your boat details, a BASCO Boat Adviser will contact you to arrange a complimentary Online Boat Auction Consultation at your convenience.
Is Online Boat Auctions suitable for you?
There are two reasons why boats don’t sell. These are price and awareness. BASCO and Marine Auctions marketing process eliminates price as an objection as the vessel is always marketed without a price. So in partnership, we focus on generating awareness with you choosing the level of marketing activity you require, while traditional brokers will usually wait for buyers to approach them. Obviously with greater awareness, a higher price will be achieved.
We have a range of marketing and awareness building campaigns and will work with you to determine the most appropriate campaign to promote your boat. All extra advertising costs are paid prior to commencing the selected marketing campaign.
We do charge the seller a percentage of the marketing and advertising costs. Our highly focused and planned marketing campaigns will expose your boat to the maximum number of potential buyers over a set time frame of at least 3 to 4 weeks and is all aimed to achieve the highest possible market price.
Our basic advertising will include:
Full page advert in the Marine Auctions Brochure, which will be emailed at least twice to their mailing list that consists of over 500,000, email addresses
Advert feature on Marine Auctions Website, which receives around tens of thousands hits per month.
Australian, Asian and Global Websites, including, Boat Point, Boat Sales, Yacht Hub, Yachting World plus various other sites.
Direct Marketing to our extensive list of contacts in the Marine Industry throughout Australia, Asia and Internationally. All these parties will be informed about every vessel that is being auctioned.
Marine Online Auctions has proved very effective for in most cases a successful sale is negotiated after the boat was passed in. Statistically 76% of boats passed in* sell within 7 days immediately following the Auction date.
*Passed in – bidding did not reach the reserve price during the online auction
Want to sell your boat through an Online Boat Auction?
BASCO is the sole authorised agent
for Marine Auctions in Asia
As the sole authorised agent in Asia, we offer you our Online Boat Auctions service which is an innovative and effective marketing and selling process that has been proven time and again in gaining interest and attracting buyers for your boat.