Address
11,Cove Drive,
One 15 Marina Club,
Singapore 098497

Phone
+65 9155 4060

How to Make Someone Fall in Love with Your Boat

Never has it been so simple to make someone fall in love … with your boat that is. Here are some tips to help prospective buyers make a commitment.

Tip 1: Picture perfect

CAMERA

As the saying goes “A picture is worth a thousand words’ which is extremely relevant when trying to sell your boat and secure a viewing. Often buyers start their research process online and great pictures will make your vessel stand out from the crowd. Pay attention to lighting, focus on the best features and angles of the boat but most importantly make sure all is clean and tidy.

Think of yourself as a buyer and showcase the things that would appeal to you. Was it the spacious, bright interior that sold it, or was it the thought of sipping those sundowners on the flybridge that did the trick?

Tip 2: Give your boat a facelift

BOAT

A good first impression is crucial. So make sure your boat is well kept, maintained and most importantly clean.  If possible give the decks a good wax, polish the metal and possibly add a fresh coat of varnish to any woodwork. A lick of paint where needed will also go a long way and remove anything that is worn out or looks tatty. Another must is to remove any odd smells, which can literally be off-putting in more ways than one. Just remember, a good looking boat on the outside reassures buyers that it is in good working condition on the inside.

Tip 3: Remove the Clutter

YACHT

To make buyers fall in love with your boat you need to make them picture themselves living in it. It’s all about the emotions and visualizing the lifestyle. Create a warm inviting space that is un-cluttered, clean and basically a space that you could sit down, relax and have a cup of tea, or a glass of bubbly. It’s best to de-personalise the area, don’t leave your belongings in the boat. It needs to be a clean slate – this way it is easier for a prospective buyer to dream.

Tip 4: Price is key!

PRICE

And last but not least, price it right. This can’t be stressed enough! Price is the absolute pivotal selling point for your boat. If the boat looks good, smells good, works well and most importantly has a great asking price then it’s a sure bet to make someone fall in love.

(Note: Do you have a boat for sale? Download this FREE Template & Boat Selling Strategy to start getting more sales enquiries for your boat today!)

BASCO Boating free template and boat selling strategy

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