Here’s a quick story about the time that we sent out a survey, with one simple question to our boating community, and what you can learn from it.
Some short background first — we do like to get on-the-ground questions and feedback from our first-time boating community (and new to Asia boaters) about their key challenges and questions when it comes to buying and maintaining a boat. Here at BASCO, we’re the Boat Advisory Services Co, so adding this information to our Boat Buyer’s Academy is part of what we do.
So, a couple of months ago we sent out an email and did some videos on social media to collect feedback to one simple question about boating:
“What’s Your #1 Question About Buying A Boat?”
We received more than 100 responses; it was insane! In fact, we were over the moon to hear from so many people about their number one boat buying question. We were also equally delighted to get a lot of valuable input from experienced boaters as well who advised the types of questions that a first-time boater should ask.
It was so helpful. For experienced boaters, it’s usually hard to remember all those questions and concerns that are in people’s minds who haven’t yet experienced the joys and exhilaration of the boating lifestyle or owning a boat themselves. So, getting it in black and white from boat dreamers and first-time boaters was invaluable.
We got to work.
We compiled the questions and put them into groups or themes and came up with the main things that people were asking, it was fascinating and encouraging and I thought you might be interested to hear what they were asking.
The three top questions were:
1. How much does it cost to own and maintain a boat
2. How do I know if a boat is sea-worth and sound
3. How do I know what the boat is worth
Additionally, there were lots of other questions about things like, how to stay safe at sea, how not to be deceived by a boat seller or a broker, how to avoid large, unexpected cost surprises, and how to maintain a boat and look after it.
We were quite overwhelmed by all the questions if I’m being honest, but it gave us the push and the reason we needed to get to work on this topic of boating costs as so many people really wanted to get to the bottom of this one.
So, then we came up with something really exciting that’s making a huge difference to first-time boaters.
And that huge difference starts right here and is explained in a free 60-minute webinar we created.
Here are 3 things you’ll learn
1. How to know WHAT A BOAT’S WORTH so you don’t get taken advantage of (and why new boat buyers are a broker’s delight and a boat seller’s dream)
2. Why NEW BOAT BUYERS PAY MORE than experienced boat buyers
3. The market is so small, so unsophisticated, and illiquid, even the boat brokers CANNOT ACCURATELY SAY how much a boat is going to sell for
We decided to call it ‘Boat Ownership Secrets Unlocked’ as the three things mentioned above that you’ll learn at the webinar, they really are open secrets in the boating industry that no-one talks about!
The first webinars were a big hit; we were so relieved as doing something like this for the first time is always nerve-wracking and hard. Here’s what people said:
“I loved it — it was great thanks. So much value in here, definitely.”
“Nice webinar. I really enjoyed it, good information.”
“That was the best 1-hour boating information I’ve ever received, thanks.”
But the thing we really want you, the first-time boater or new-to-Asia boater, to take away from this, is finding out the true costs and risks of buying and maintaining a boat is an open secret. It is hard to find honest and complete answers to give a level of confidence to move forward. Without this, boaters can remain stuck at the dockside instead of being on the sea!
So, what this means to you in your boating life is that spending 60 minutes looking in the right direction could be the one change that alters your course towards your boating lifestyle. It can be that simple and we’re excited to share.
So, here’s your next step as it relates to what you and we just shared: consider registering for our free webinar “Boat Ownership Secrets UNLOCKED” so we can be the one who shows you where and how you can find out the true costs and risks of buying and maintaining a boat, and most importantly, even if you should!