The Expo, for first-time boat buyers, will be accompanied by the Asia Online Boat Show, where businesses and boat owners will showcase their latest brands, boats, and products in virtual booths and exhibition halls
BASCO Boating, one of the largest communities of boaters, suppliers, and boat enthusiasts in Asia, has announced the launch of a two-day virtual Boat Buyer Expo. The event aims to help first-time boat buyers and new-to-Asia boaters make the leap to the boating lifestyle and overcome the associated challenges by providing free entry to the 30-plus education sessions over two days.
The virtual Boat Buyer Expo will take place on the 10th and 11th of October 2020 and participants can register for free at the event’s website.
BASCO has been hosting online boat shows for its clients since April 2019, but for the first time, it’s opening its doors for Small-to-Medium Enterprises (SMEs) to participate. Sponsorships and speaking opportunities are also available for companies that wish to position themselves as industry leaders. There will be a nominal fee to cover the support costs to help SMEs showcase their brand, product, showrooms, or boats in virtual spaces.
The Asia Online Boat Show will run from October 10-31 and will remain live until 21 December 2020 for further sales and inquiries. SMEs and boat owners will be able to exhibit at the boat show affordably and participate in the e-commerce exhibition hall or obtain a booth as part of the online boat show.
According to BASCO Boating co-founder Dione Schick: “The event aims to help boating industry members overcome the challenges associated with e-commerce in the Asian market by providing low-cost virtual spaces for companies to exhibit boats, their showrooms, and industry-related products. By incorporating zoom-like chat functionality with 360-degree video walk-through, exhibitors can bring their entire showrooms or shipyards, and owners of their boats, to life. Additional support can be provided from PDFs, specifications, photos, videos, and close-ups of every product available.
“We are thrilled to be supporting and connecting the boating industry’s SMEs with the online boat show marketplace and the Boat Buyer Expo. By bringing a regional approach to boat shows, we believe this will provide economies of scale, reduce costs, and significantly ramp up exposure for these businesses. We’re delighted to be leading the charge on this for the benefit of the industry.”
Schick commented that it is “challenging to sell a boat in Asia. With proactive project managers, digital marketing, lead generation, and affordable entry into the online boat show, the show provides an alternative to the traditional boat brokerage model.”
With no boat shows having taken place in Asia so far this year, BASCO is positioning itself to take first mover advantage for the region with a virtual model. The annual Singapore Yacht Show is still scheduled to take place in October after being rescheduled from its normal April date, and the new Hong Kong Yacht Show is scheduled for a November launch.
Originally published in IBI Editor